About the Author
Joe Webster
Joe Webster has a design background and now divides his time among managing part of the operations of Webster Interactive, doing design work, and doing php and C# programming. He also feels strange writing about himself in the third person.
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Bridgeway Pointe
Bridgeway Pointe is one of the most recent sites that we converted from legacy branding to the updated UC Health brand guidelines. In Bridgeway’s case, the content on their former site was pretty accurate and up-to-date but they needed to achieve a delicate balance. They needed to appear consistent and unified with the UC Health organization, but they also needed to market to a slightly different customer base than the hospitals. Bridgeway needed to compete with other assisted living facilities, so they needed to downplay the clinical look, and make the site really emphasize the facility’s marketing message–”Great Life Moments.”
We repurposed many of the elements from previous UC Health sites to achieve some cost savings, and delivered a custom WordPress site that found the correct balance and gave Bridgeway a strong foundation for a growing site.